The Legend of MF Beards
MF Beards was born from a simple conversation between two individuals: Eric Feuerstein and Brandon Marszalski. As dedicated fans of the beard care world especially the small, micro-batch creators we loved the industry… but we kept noticing the same problems popping up in some of our favorite brands.
Everyone seemed to offer the exact same products. The scents were predictable and repetitive. And too many big-name brands filled their formulas with unnecessary fillers and junk ingredients. One day we looked at each other and said, “How hard can it be to make the stuff we actually want?”
In late December 2023, we dove in headfirst.
Right away, we decided to set ourselves apart. No more boring, safe scents we wanted decadent, indulgent experiences that felt like a treat for your beard (and your senses). Our very first launch included Beard Oil, Beard Balm, and Beard Butter in just four bold mainline scents:
From day one, we set three unbreakable rules:
- Never be out of stock.
- If we launch a scent, every product we make is available in that scent no half-measures or discontinued favorites.
- Avoid shipping issues at all costs, for a seamless customer experience.
We built MFBeards.com from scratch and launched with just those three product lines and four scents, determined to deliver consistency and quality that the industry often lacked. By establishing a blend that works for us.
Building a brand from nothing wasn’t easy. We were up against well-established companies with huge market share, loyal followings, and big marketing budgets. Every step felt like an uphill battle especially when our “not-so-typical” scents were a total shot in the dark for most beard enthusiasts.
We shot off rockets hitting sales targets that some might have laughed at in the beginning… but those small wins fueled us. What started as a side project quickly turned into our full-blown passion for this industry.
During those early days, one of us was in Texas while the other was still in South Florida. Distance didn’t stop us from growing the company we kept grinding. Eventually, Eric packed up his family and moved to Texas so we could grow MF Beards in one place.
That’s when things really took off. We started hitting local markets, pop-ups, and events to get our products directly into customers’ hands. The moment people tried MF Beards, something clicked. They loved the unique scents, the premium feel, and the fact that we weren’t just another cookie-cutter brand.
Seeing that real-world reaction watching individuals light up after trying Buzz’d or Apple Sauced confirmed we had something special.
Today, we’ve grown to 11 incredible scents still including three of our original four favorites while staying true to our roots: clean ingredients, full product lines in every scent, and zero compromises.
MF Beards isn’t just a business. It’s our way of giving beard lovers the indulgent, high-quality care they deserve without the fillers, the boredom, or the empty promises.
Thanks for being part of our journey. We can’t wait to keep growing with you.
Get to know the MF Team!
From the very beginning I’ve had an entrepreneurial mindset. During my time in the service industry I dedicated myself to ensuring overall customer satisfaction. However, I couldn’t shake the feeling that there were other ways to make a business successful through maintaining high standards, keeping core values, and leading with integrity.
I’ve been a car enthusiast since I was a kid, which led to my love for muscle cars, imports, and overall fascination of car culture (excluding stanced cars). I am a movie & crime TV junkie. You can find my significant other, Katie, and I generally watching movies involving Nic Cage or knock-off Chris Pratt (Patrick Wilson). We even enjoy movies with little to no plot at all (which includes the vastly underrated 200 Miles Per Hour and Singham).
Oh yeah, and I’m also a Wrestling & WWE nerd. “What?”
Being a Co-founder of MFBeards Co, my mission is to put my skills to the test and make the best of this venture. I want to show that I am able to drive success while maintaining creative control over my personal brand while delivering on the best product and service I’m able to offer.
I am one of the founders of MFBeards Co. I’ve spent over 15 years in the dynamic world of retail management. Outside the hustle and bustle of retail, you’ll find me spending time with my wife Liz and 13 year old son Jacob.
I have a passion for cars and finding joy in what makes them work. I actually went to school for automotive engineering before I got into retail. Food is another escape of mine, on any given night I am normally in the kitchen with an ice cold beer, some music and a ton of pots or pans on the stove top.
I enjoy southern comfort food, midwest bbq, south american inspired cuisine and nothing ever beats a New York style pizza.
To unwind and savor the moments, I have a ritual that involves a glass of whiskey, a finely rolled cigar, and some music.
Jump on in and hold on for the ride, “when this baby hits eighty-eight miles per hour… you’re gonna see some serious s**t”